Strategic and Crisis Communications

Communicate effectively in high-risk, high-stake situations including emergency, contentious and emotionally charged circumstances. This session and experiential exercises include how to strategically develop your message, choose your spokesperson, deliver your message through the appropriate communication channel, and work with media. Media training sessions also include how to handle the five tough questions from reporters.

Communications Team / Public Information Officer (PIO) Coaching

Create compelling messages and public relations campaigns, market a new program or initiative, launch a new brand, and successfully mitigate organizational reputation issues. We will go more in-depth about working effectively with radio, TV and newspaper media outlets, such as how to write an effective media advisory or press release, developing and delivering your message, social media impact on communications, interview tips and more.

Plain Language Training

Improve understanding and compliance with this clear, concise communication style. Plain language reduces questions, increases customer satisfaction, promotes trust, and helps you avoid doing work twice. It is not a one-size-fits-all approach or dumbing down of information – learn how to write and communicate in an easy-to-understand manner with formatting and stylistic suggestions.

EXAMPLES OF REQUESTED TRAINING SESSIONS

• Strategic and Risk Communications

• Basics of Working with Media

• Working Strategically with Media

• Communicating Public Health Risks

• How to Communicate Epidemiology Information and Impact Policy

• Five Tough Questions from Reporters

• Plain Language

• Communicating with Customers

All training and speaking sessions are customizable to your needs, goals, topic choice, event, and other criteria.

STRATEGIC COMMUNICATION NEEDS

• Cybersecurity and social security number breach expertise

• Public health emergencies

• Police and fire department crisis situations

• Advance a policy change, legislative priority, and/or budget requests

• Incident Command leadership

• Development of emergency response plans and talking points

• Introducing a new initiative, product, or service

• Media relations

ADDITIONAL CONSULTATION SERVICES

• Focus group moderator

• Communication and marketing plan development

• Brand launch and management

• Marketing and public relations for both internal and external audiences

• Design recommendations for advertising and marketing materials

• Plain Language writing and review

• Website design and navigation recommendations for a positive customer experience

Crisis Communications

• Deliver consultation services for high-profile and emergency events

• Develop emergency response / continuing operations (COOP) communication plans

• Participate in tabletop, functional and full-scale exercises

• Provide Incident Command and Joint Information Center (JIC) leadership

• Identify issues most likely to impact your organization and assist with creating communication plans, strategic communications and talking points

• Support and mentor your communications team

• Offer media advice and tips

• Experience working with public health agencies, local government, police and fire departments